Why Link Building Is Necessary

It is a well known fact that internet is a vast field. The other thing that needs to be kept in mind is that the internet is presided over by the search engines who list the various websites on the basis of the merits of the websites. Every search engine has an algorithm according to which it judges the merit of the websites. The links form the highways and the paths between the various websites and also the search engines. The search engines use the links to access the pages of the website, and also to make sure whether the website is good enough to be ranked high on the search engines.

If a website receives back links from genuine websites then it is a case for a higher ranking, but if the website is receiving links from some spammy sites then it is a case of illegal tactics and could lead to some severe punishment from the search engines. There are many web masters with a bent of mind that getting a large number of links from some bogus sites can lead to higher ranking on the search engines but that is not true. Even though this might prove successful in the short run, the long term scenario would only be tragic for the website and the owner and promoter of the website.

Late 1990s saw the search engines use the links as the votes that would decide the importance and the popularity of the website on the web. The engines themselves have refined their algorithms to a highly complex level and thus it makes sure that only the website receiving quality back links are featured high on its search engine result pages. It can easily be said that an augmented link profile of a website is a clear invitation to the search engines to rank the site higher. But then once again the links being received by the websites should be from the trustworthy sites. Trustworthy sites send their links to the other trustworthy sites whereas the spammy sites do not receive links from the trustworthy sites. Thus it is not only important to increase the link popularity of the website but it is also important to make sure that the back links being received are from the trustworthy sites. Only such a phenomenon would lead to a higher ranking on the engines.

The more popular a website is the more weight do the links carry from that site to the other sites. For instance the links from Wikipedia, which itself carries about 1000 links, would mean a high quality website and would help in ranking high on the search engines.

A top SEO company in India would realize the importance of link building. Contact rankingbyseo.com today to get the high quality link building services.